Officials: Gujarat's 'Cinematic Tourism Policy' evokes good response, helps attract investments

The Gujarat government's 'Cinematic Tourism Policy 2022-27', aimed to promote the state as an attractive destination for filmmakers from Bollywood, Hollywood and regional movies, has received an enthusiastic response from the entertainment industry, officials said.

The policy has helped attract MoUs worth ₹1,022 crore for film-making, studio infrastructure and acting schools, with noted actor Ajay Devgn also inking an agreement for film-making in Gujarat, they said ahead of the Vibrant Gujarat Global Summit, to be held in Gandhinagar from January 10 to 12.

Launched in September 2022, the policy has not only helped attract investments for film-making, studio infrastructure and acting schools, but has also brought the Filmfare Awards to Gujarat.

Talking about the policy and its impact, Gujarat tourism secretary Hareet Shukla said it has helped the state emerge as an important destination for the shooting of movies and OTT series.