Snapchat launches creator connect prog; aims to empower Gen Z storytellers

 This programme will provide creators with mentorship, growth opportunities, and engagement tools, ensuring they can build sustainable careers on the platform while redefining short-form storytelling, it said in its release.

This initiative has been started in Hyderabad and will now be launched in Chandigarh.

Further strengthening monetisation opportunities, Snapchat will offer global creator-focused revenue share and rewards programmes, ensuring creators can build sustainable careers while engaging their audiences.

By working with leading creator agencies, media companies, music labels, and film studios, Snapchat is ensuring that regional voices find a global stage, it said in its release.