This initiative, spearheaded by the Travel Agents Association of India (TAAI) and backed by over 2,400 member companies, aims to restore confidence among travelers and support the local economy, sources reported.
Security forces in Jammu and Kashmir have been on high alert since the April 22 attack in Pahalgam in which 26 people, mostly tourists, were murdered by terrorists.
The accident took place around 11.30 am near Battery Chashma when the Army truck, part of a convoy heading from Jammu to Srinagar along National Highway 44, lost control.
In the aftermath of a terror attack in Pahalgam, several travel agencies in Delhi said on Wednesday that nearly 90 per cent bookings for Jammu and Kashmir have been cancelled by tourists over safety concerns.
In a strong display of solidarity, Saudi Crown Prince Mohammed bin Salman conveyed his condolences and support to Indian Prime Minister Narendra Modi following the recent terror attack in Pahalgam, Kashmir.
At least 26 people, mostly tourists, were brutally shot dead in front of their family members by terrorists in Baisaran Valley Jammu and Kashmir Pahalgam on Tuesday.
In Jammu and Kashmir, three terrorists have been killed in an ongoing encounter in Chhatroo forest area of Kishtwar district. A huge cache of arms and ammunition have also been recovered from the spot.
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