NCC Directorate in Gujarat awarded Certificate by London for their #EkMaiSauKeLiye campaign

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NCC Directorate in Gujarat awarded Certificate by London for their #EkMaiSauKeLiye campaign

#EkMaiSauKeLiye Campaign Initiative presently being run by the NCC Directorate Gujarat, Daman and Diu, Dadra Nagar Haveli has now been recognized by the World Book of Records, London.

In an email received by Gujarat NCC Directorate, the ‘Certificate of Commitment’ from the World Book of Records validates the dedicated and relentless commitment of the Gujarat NCC Directorate, as part of the #EkMaiSauKeLiye Campaign for promoting safety against the Covid–19 pandemic and the honesty and sincerity towards reducing human sufferings for the best prevention of Corona virus disease, as specified by the World Health Organisation.

The entire idea is based on the very words ‘Ek Mai Sau Ke Liye’. A brainchild of Major General Arvind Kapoor, Additional Director General, NCC, Gujarat, Daman and Diu, Dadra Nagar Haveli who has just returned after a two years tenure in Leh - Ladakh, the Campaign is a unique initiative, wherein the large pool of NCC cadets in the state, have galvanized themselves, as responsible and disciplined citizens of the nation and come forward to meet their social obligations towards the society they live in, presently reeling under the severe effects of the
Covid-19 pandemic.

With Phase three presently underway, the Campaign commenced in the first week of May 2021 and has since then gained immense traction and popularity. In the first Phase, which started on 3rd May 2021, each NCC cadet of the Gujarat, Daman and Diu, Dadra and Nagar Haveli Directorate connected, over their mobile phones, with a hundred relatives and friends and acquaintances and spread awareness about Covid Appropriate Behaviour and the importance of vaccination, simultaneously giving moral and emotional support with a human - to - human touch.

As part of the Campaign, these NCC cadets went through a process of deep emotional connect, on which they made short videos of their mobile phone conversations and also posted some relevant experiences. This part of the Campaign received tremendous response and further motivated the cadets to carry on with the Campaign.

In the second Phase of the #EkMaiSauKeLiye Campaign, NCC cadets started connecting on their mobile phones with residents of Old Age Homes. The aim of this connect was to instill a feeling of deep love and regard for the elders at the Old Age Homes, as also to keep their spirits high and show them that "We Care". The overall aim was a feel-good factor at both ends, i.e., the residents of the Old Age Homes as well as the NCC cadets.

Phase Three of this Campaign started on 22nd May 2021. In this phase, the cadets have been connecting with the Veterans of the Indian Armed Forces and the War Widows, respectfully, called Veer Naaris, of the Indian Armed Forces. The overall thought behind this phase to tell these fine individuals, that, even in these times, we have not forgotten the services rendered by them and their husbands respectively.

As part of these three phases, a detailed analysis and important conclusions, at the State level, made from the telephone calls and meetings that the NCC cadets have had with a large number of people in Gujarat, have been shared with the concerned authorities. Meanwhile, Amitabh Kant, CEO, NITI Aayog and Chairman, Empowered Group 3 (who himself is a ex-NCC Cadet) had recently chaired a VC, wherein he complimented the work being done by the NCC in Exercise Yogdan, and said that there were certain focus areas which needed to be looked into, namely intensifying the measures on online methods of extending support to the civil population, in terms of following Covid protocols, and also reach out to old people in Old Age Homes for physical and mental support. The Gujarat NCC Directorate say that this work was already going on in Gujarat, when Amitabh Kant mentioned the requirement of the same.

Phase 4 of the Campaign is planned to be conducted after the International Day of Yoga is over, with effect from 23 June 2021 and will involve the NCC cadets connecting with Corona Warriors - Doctors, Nurses, Ward boys, Ambulance drivers and hospital staff, towards motivating them for the tremendous job that they’re doing in such times.

Major General Arvind Kapoor, Additional Director General, NCC, Gujarat, when contacted over the phone, said that the endeavour of the Gujarat Directorate is to continue with the #EkMaiSauKeLiye Campaign, as long as possible, with meaningful activities for social service and community development towards nation building in the entire State of Gujarat.

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