Oppo to integrate GenAI features in all devices

With over 5,000 artificial intelligence patents under its belt, Chinese smartphone maker Oppo aims to set off a wave of the generative AI (GenAI) phones that will become mainstream consumer devices in the coming years, Peter Dohyung Lee, head of product strategy, said in an interview.

Lee, responsible for the kind of devices Oppo buyers will end up using in the coming years, said that over time all its phones will have GenAI embedded into the devices, though it will begin with a target of 50 million devices by end of this year.

The company is integrating its GenAI features across its entire product line-up, with over 100 functionalities planned for release this year alone.

He also noted that the company set up its own AI centre for research and generating innovative concepts, even as it has been developing its own large language models since 2020 and has been active in large vision models and multimodal technology.