Prime Minister Narendra Modi will inaugurate the India Toy Fair 2021 through video conferencing today. Toys play a significant part in the development of a child’s mind and also help improve psychomotor and cognitive skills in children.

The Fair aims to provide an impetus to the underlying themes of Atmanirbhar Bharat and vocal for local campaigns, launched by the Government to promote indigenous industries. It also aims to leverage the potential of toys in making learning joyful across all ages in education.

In Mann ki Baat programme in August last year, the Prime Minister had said that toys not only augment activity but also give flight to aspirations. Noting the importance of toys in the holistic development of a child, the Prime Minister has earlier also emphasized boosting toy manufacturing in India.

The Toy Fair is being organized in line with this vision of the Prime Minister. Through this platform, the government and the industry will come together to discuss how India can be made the next global hub for manufacturing and sourcing of toys by way of attracting investments in the sector and promoting exports.

The four-day event aims to bring together all stakeholders including buyers, sellers, students, teachers and designers on a virtual platform to create sustainable linkages and encourage dialogue for the overall development of the industry.

Over one thousand exhibitors from across 28 States and Union Territories will display their products in e-commerce enabled virtual exhibitions. It will showcase traditional Indian toys as well as modern toys including electronic toys, plush toys, puzzles and games.

The fair will also host numerous webinars and panel discussions with eminent Indian and international speakers with proven capabilities in toy design and manufacturing.

For children, it is an opportunity to participate in a plethora of activities, including craft demonstrations on traditional toy-making and virtual visits to toy museums and factories.

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