Travel industry unites to revive J&K tourism after Pahalgam attack

In a determined effort to rejuvenate tourism in Jammu and Kashmir following the devastating terror attack in Pahalgam on April 22, which claimed the lives of 26 tourists, the Indian travel industry has launched the "Let's Visit J&K" or “Chalo Kashmir” campaign.

Meanwhile, Prime Minister Narendra Modi chaired a crucial meeting on May 20 to assess the progress of India's tourism sector and explore strategies to revitalise and promote tourism while ensuring the safety of travellers.

According to a report approximately 100 travel companies in Kolkata have joined the ‘Chalo Kashmir’ campaign, viewing it as a robust response to the recent attack.

These agencies, which collectively manage about 4 lakh domestic tourists annually, including 40,000 to Jammu and Kashmir, believe that promoting tourism is the most effective way to counteract the economic disruption intended by such acts of terror.

TAAI aims to reach more than one million travellers - including families, groups and individuals - through the direct customer base of its 2,400+ member companies across India.