Movie theatres in Kerala remain shut on June 7, 8 in protest against OTT release of '2018'
The Film Exhibitors United Organisation of Kerala (FEUOK) decided to shut down theatres on June 7 and 8 to protest the move
The decision of the makers of 2018: Everyone is a Hero to start streaming the movie on the OTT platform SonyLIV on June 7, barely a month after its theatrical release, irked theatre owners.
The Film Exhibitors United Organisation of Kerala (FEUOK) decided to shut down theatres on June 7 and 8 to protest the move.
The movie, directed by Jude Anthany Joseph, collected over Rs 160 crore worldwide, to become the highest-grossing Malayalam movie of all time.
FEUOK president K. Vijayakumar, speaking to OTTplay, said the decision of the producers to stream the movie on SonyLIV ruined the prospects of the movie collecting Rs 200 crore at the box office.
He said the shutdown of theatres is a warning and added that if the demand of the organisation is not met, things will be escalated further.
Joseph had recently said he is grateful to the representatives of SonyLiv who watched the movie and deemed it a story that would resonate with people across the country.
The movie, starring Tovino Thomas, Kunchacko Boban, Asif Ali and Vineeth Sreenivasan among others, is a thriller set in the backdrop of the devastating 2018 Kerala floods.