Myntra launches India Fashion 'Trend Index', aims to capture latest fashion trends
The report claims that 75 million users joined the Myntra family in the last 12 months
Myntra recently launched the very first edition of the ‘Myntra Trend Index’, a report that aims to summarise some of the most outstanding fashion trends observed in the country.
The report claims that 75 million users joined the Myntra family in the last 12 months, 65% of these from non-metros during the fourth quarter of the fiscal year 2024.
Monthly Active Users on the platform touched 60 million mark at peak, with 6 million customers making 30 visits to the platform each month on an average.