W. Rly’s Mumbai Division initiates various innovative marketing efforts to increase modal share in freight
Indian Railways is diversifying its trade basket from its traditional
bulk commodities (Coal, Iron ore, Cement and Foodgrains) to non-bulk consumer
goods and multiple commodities in one consignment. In this direction, Western
Railway’s Mumbai Division participated in the recently concluded Plastivision
2020 Exhibition held from 16th – 20th January, 2020 at Goregaon, Mumbai
and was aggressively marketing to increase its freight share by banking upon
its 12 goods shed, 5 sidings and 1 private freight terminal.
According to a press release issued by WR CPRO Ravinder Bhakar, G.V.L. Satykumar – Divisional Railway Manager of Mumbai Central have been interacting with trade and industries in Vapi, Valsad and Surat region to increase freight loading by Railways. He addressed the gathering of industrialists from across the country and apprised them with various transportation products that Indian Railways, and especially, Western Railway has to offer. He stated that Indian Railways is considered as safe, reliable, fast and economical mode of transportation and has to offer to cater to need of various segments.
Various concessional schemes for different size of consignment as well as for new commodities and new stream of traffic are being introduced for such potential consumers. A very enthusiastic response was received from industries across the sector. The Business Development team formed for the purpose of bringing new traffic to Railways will constantly strive to reach to the customer.