W. Rly’s Mumbai Division initiates various innovative marketing efforts to increase modal share in freight
Indian Railways is diversifying its trade basket from its traditional
bulk commodities (Coal, Iron ore, Cement and Foodgrains) to non-bulk consumer
goods and multiple commodities in one consignment. In this direction, Western
Railway’s Mumbai Division participated in the recently concluded Plastivision
2020 Exhibition held from 16th – 20th January, 2020 at Goregaon, Mumbai
and was aggressively marketing to increase its freight share by banking upon
its 12 goods shed, 5 sidings and 1 private freight terminal.
According to a press release issued by WR CPRO Ravinder
Bhakar, G.V.L. Satykumar – Divisional Railway Manager of Mumbai Central have
been interacting with trade and industries in Vapi, Valsad and Surat region to
increase freight loading by Railways. He addressed the gathering of
industrialists from across the country and apprised them with various
transportation products that Indian Railways, and especially, Western Railway
has to offer. He stated that Indian Railways is considered as safe, reliable, fast
and economical mode of transportation and has to offer to cater to need of
various segments.
Various concessional schemes for different size of
consignment as well as for new commodities and new stream of traffic are being
introduced for such potential consumers. A very enthusiastic response was
received from industries across the sector. The Business Development team
formed for the purpose of bringing new traffic to Railways will constantly
strive to reach to the customer.