Nielsen expands operations in Vadodara

Unveils first MINOC “SuperHub” in the country

Nielsen inaugurated Malaysia India Nielsen Operations Centre (MINOC) a SuperHub located at Atladra in Vadodara. The new facility was inaugurated by HH Rajmata of Vadodara, Shubhangani Raje Gaekwad in presence of Martine Rooselaers, SVP - Global Operations Nielsen Global Connect, Punit Singh - Operations Head, APMEA Nielsen Global Connect and Prasun Basu, South Asia Zone President, Nielsen Global Connect. MINOC SuperHub marks the second facility for Nielsen in the city.

Nielsen’s new India-based

MINOC SuperHub will comprise of end-to-end Operations, Production and Delivery

hubs that take care of global operation execution for Retail Measurement

Services and Consumer Panel Services. This facility will manage execution for markets

in Canada, Africa, and the Middle East regions for Nielsen. 

Owing to the new facility,

Nielsen aims to increase total employees in the city of Vadodara to 860 by

early next year. MINOC SuperHub at Vadodara is just one among the three of its

kinds globally for Nielsen. one each in Poland & Mexico) and will

facilitate execution through one Global Platform – led by automated processes.

Martine Rooselaers, SVP -

Global Operations Nielsen Global Connect, said, “India is one of the

fastest-growing emerging economies of the world and has become a global

destination for a talented resource pool. As one of India’s proposed ‘smart

cities’ and its favorable conditions, Vadodara has emerged as a key location

for building our Regional Operations Center. We are at the cusp of

transformative change within Nielsen Connect and this center is going to play

an extremely important part in it”. 

Martine further added,

“Operation Centers are an integral part of Nielsen's Global strategy to move

towards a product-led company supported by technology. These centers are

bringing an end to end Operations process under one roof, standardizing them

and then use the latest technologies to automate them. The NOC also acts as a

global competence center for our critical business needs”. 

Speaking at the inauguration,

HH Rajmata of Vadodara, Shubhangani Raje Gaekwad, said, “The city of Vadodara

has been known for the quality of its education, and creates a strong talent

pool of young people from diverse backgrounds. Close proximity to key markets,

world class infrastructure and a melting pot of cultures - makes the city a

great destination for multinational companies as well. I am elated that Nielsen

has chosen to expand its base in the city with the opening of the SuperHub. I wish

them all the good things to further amplify their operations in the

city”. 

Commenting on the occasion,

Punit Singh, Operations Head, APMEA, Nielsen Connect Operations, “The

enterprise of the future will be built in proximity to the most critical resource

– people with expertise and talent. Vadodara becomes a key centre in India and

we are aiming to recruit from the wide array of young talent from universities

in the state. The hub has state of the art facilities that cater to the needs

of the younger generation workforce”. He added “We have hired 350 young talent

in the past twelve months in Vadodara and we are very optimistic about the

future potential that these bring in defining the future of Nielsen Connect

Operations in the region”. 

Prasun Basu, South Asia Zone

President, Nielsen Global Connect, said, “Nielsen first opened its doors in

Vadodara nearly two decades ago - and today has 340 people in its existing

facility that covers Nielsen Operations and Data Science globally. With the

addition of NOC we are extremely thrilled to expand our footprint in the city

and increase this count to 860 across the two facilities in the coming months

with a constant view on growth. With the inauguration of the Regional

Operations Center, we are further cementing our relationship with the city and

its people. We are committed in our endeavour to be one of the top employers in

Vadodara and the new center is just a step in that direction”.