#UltaHokeThalassemiaRoke challenge launched by The Wishing Factory

Bollywood celebrities participated to help in the cause

On 8th May, World Thalassemia Day, The Wishing Factory has launched the #UltaHokeThalassemiaRoke challenge to raise funds for Thalassemia Major Patients who have lost their savings during the lockdown and cannot afford their next transfusion.

The participants have shared their inverted pictures with a simple message -“Hi, wondering why my picture is ‘ulta’? It’s to raise money for blood transfusions, where blood bags are turned ‘ulta’ to help Thalassemia Major patients stay alive.” Celebrities like Kunal Kapoor, Sonakshi Sinha, Hrithik Roshan, Abhishek Bachchan, Farah Khan Kunder, Riteish Deshmukh, Deanne Pandey, Huma Qureshi, Saqib Saleem, platforms like Terribly Tiny Tales and many other well-wishers have participated in this challenge and helping the cause.

In a week long campaign that kicked off today people can participate by posting their ‘Ulta’ picture on social media and challenge 3 friends to do the same. Supporters can also donate at http://bit.ly/donateforthalassemia. This campaign can help The Wishing Factory support 100 patients transfusions for the next 6 months.

These warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth, and create bone deformities. Furthermore, they need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. While the blood bags are provided free, they still need up to INR 5,000 each month for other crucial expenses.

The Wishing Factory, an 80G-ISO certified (ISO 9001:2015), a not-for-profit organization dedicated to improving and enriching the lives of young, underprivileged Thalassemia warriors in India.