Marriott debuts Series by Marriott brand in India with 26 hotels

The brand unveil is a part of its strategic alliance with Concept Hospitality Private Limited (CHPL).

As a part of the tie up signed in May, CHPL’s flagship brand - The Fern - will affiliate with Marriott International.

“India’s vibrant domestic travel market and growing demand for dependable, affordable stays make it the ideal launchpad for this brand. Series by Marriott is about celebrating regional stories while delivering the consistency and care our guests expect from Marriott. These 26 openings mark the beginning of a broader rollout, with over 100 planned launches in the coming year,” said Kiran Andicot, senior vice president, South Asia, Marriott International.

The first wave of openings under The Fern Hotels & Resorts, Series by Marriott, brings over 1900 rooms across 26 properties in 23 cities.