Deepika Padukone Joins Ranveer Singh as Brand Ambassador for Abu Dhabi Tourism

Bollywood star Deepika Padukone has been announced as the newest regional brand ambassador for Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi.

She joins her husband and fellow actor Ranveer Singh, who has represented the brand since 2023. With this move, Deepika and Ranveer become the first Bollywood couple to jointly promote Abu Dhabi, marking a significant milestone in the destination’s global marketing efforts.

As part of the campaign, Deepika will feature in brand films and share her personal journey through the emirate, showcasing the rich culture, vibrant lifestyle, and diverse experiences that Abu Dhabi offers. The initiative aims to inspire travellers to explore everything from luxury and adventure to arts, entertainment, and family-friendly attractions.

Ranveer Singh, reflecting on his own experience, described Abu Dhabi as the "ultimate family hotspot," adding, “They have it all: culture, adventure, beaches, entertainment — you name it.”

In her new role, Deepika will front upcoming campaigns, including special features around seasonal offerings and major celebrations such as Diwali.