Bangkok crowned most visited city by international arrivals in 2025

Bangkok has once again claimed the top spot among the world's most visited cities in 2025, attracting an estimated 30.3 million international arrivals this year, as per a report by market research company Euromonitor International.

The Thai capital, famed for its nightlife, street food scene, and booming hotel industry, continues to be a magnet for travellers from around the globe.

Attractions like Charoen Nakhon Road, named one of the world's coolest streets this year, and the “White Lotus effect” have further boosted Bangkok's international appeal.

Despite its success in tourism policy and attractiveness, Bangkok did not make the top 10 in the overall best cities ranking.

Following Bangkok, Hong Kong secured the second position, welcoming roughly 23.2 million international visitors, nearly three times the city's population.

London came in third with 22.7 million arrivals, making it the most popular European destination for tourists in 2025. Macao, China, known for its casinos and vibrant entertainment, is fourth with 20.4 million visitors.

Paris remains the most attractive city globally for the fifth consecutive year, aided by its tourism infrastructure, cultural landmarks, and high-profile events such as the PSG Champions League victory. Other top-ranked European cities include Madrid, Rome, Milan, Amsterdam, and Barcelona.

Euromonitor International says that cities are increasingly shifting their tourism strategies from sheer volume to visitor value, encouraging longer stays, higher spending, and more responsible engagement with local culture.

Rising security concerns, inflationary pressures, and overtourism have prompted several destinations, including the UK, US, EU, and Japan, to revise entry fees and accelerate the adoption of electronic travel authorisation systems.