Zoho announces 31% customer growth in India

Zoho launched Vikra, a seller app on the Open Network for Digital Commerce (ONDC) network and Zoho IoT, a user-friendly and scalable low-code platform enabling businesses to build and deploy custom IoT (Internet of Things) solutions.

The company also said that it saw a customer growth of 31% in 2023 in India. The announcements were made on the sidelines of Zoholics India, the company’s annual user conference.

E-commerce has immense potential to empower MSMEs in the country, yet, they make for just 7% of the overall retail market.

This significant gap is mainly due to smaller businesses struggling with complexities in the use of technology, and facing various challenges in operating on marketplace platforms, including heavy commission fees.

To address this, Zoho has launched Vikra, a seller app on the ONDC network that enables frictionless commerce across India.

Vikra is designed to function as the crucial bridge connecting businesses to the vast expanse of India’s market through the ONDC network.

This initiative not only aligns with Zoho’s tradition of empowering businesses but also enhances their reach, making market accessibility frictionless.

Businesses using the app can get onboarded to the ONDC network easily, set up stores, create product catalogues, and start selling quickly through popular buyer apps like Paytm, Ola, and Snapdeal. 

They can also receive instant order notifications on WhatsApp and SMS for speedy fulfilment.

They have options to self-deliver or deliver via partners like Delhivery on the ONDC network locally and nationally. 

Vikra also offers personalised support for onboarding, cataloguing, managing operations, reconciling payment settlement from the ONDC network, and resolving customer disputes.

Built on Zoho’s finance and operations platform, Vikra enables seamless interoperability with other applications such as Zoho Books, Zoho Inventory and Zoho Commerce.

This allows businesses to manage their finances, handle taxes, streamline their inventory operations, and build an e-commerce store.

Vikra is an end-to-end solution for businesses of any size, simplifying their e-commerce journey, and helping them become more visible in the market with significantly less investment and effort.