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Ride-sharing company Uber on Wednesday announced new safety measures for riders and drivers on its two-wheeler offering "Moto" including initiatives aimed at improving helmet adoption and a feature that would allow female drivers to filter for female riders.
The new safety feature for "Uber Moto" includes AI-powered helmet selfies for drivers as well as in-app helmet "nudges" for riders.
Uber said it is ramping up safety for two-wheeler riders and drivers with new tech-led features and distribution of 3,000 safety kits across the country.
Over half of the rides on Uber today happen over auto and moto services in India.
As part of the first phase, select Uber Moto drivers in Delhi received safety kits comprising helmets, reflective vests, safety stickers, and protective gear from Minister of State for Road Transport and Highways, Harsh Malhotra.
A KPMG report estimates the sector could create 5.4 million flexible livelihood opportunities in India by 2030.
Speaking at the event, the Minister said the government has been prioritising road safety through rules and regulations, through carefully-planned infrastructure, as well as awareness and public outreach.
Artificial Intelligence (AI) and technology are being leveraged extensively for intelligent traffic management systems, Malhotra said.
The minister further said that the high fines and penalties on traffic violations do tend to act as a deterrent, and in turn make people more conscious about their own safety.
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