Tech major Asus all eyes on India's personal computer market

India's personal computer (PC) market is better than the rest of the world and low penetration level of the devices offers a good growth opportunity for the Taiwanese tech major Asus, senior company officials have said.

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The Taiwanese PC maker has seen positive growth in the Indian market.

Asus general manager for Asia Pacific System Business Unit Peter Chang told PTI that post COVID pandemic, the company has not seen very positive signals in PC demand both globally and in India.

Market research firm IDC had recently said that shipments of personal computers in the Indian market declined by about 30 per cent year-on-year in the January-March 2023 quarter to 29.92 lakh units due to slowing of demand in both consumer and commercial segment.

According to International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, 42.82 lakh PC units were shipped to India in the March 2022 quarter.

Chang said artificial intelligence right now is a very important topic for the Taipei-headquartered firm to incorporate.

Asked whether supply chain disruptions have eased for the PC industry, Chang said right now the supply chain situation is already back to normal.