Report: Apple and Meta in talks over AI partnership

Meta, the parent company of Facebook has discussed the integration of its generative AI model into Apple's recently announced AI system for iPhones. 

As per the recent report of the Wall Street Journal which surfaced on Sunday (23 June), the move comes as Apple’s plan to add technology from other AI companies on its devices amid reports that it was discussing a potential tie-up with long-time search partner Alphabet's Google.

It is also stated that iPhone maker is expected to discuss partnerships with other AI companies in different regions like China, where Microsoft-backed OpenAI chatbot commonly known as ChatGPT is banned.

Anthropic, an AI startup has been in discussions with Apple to bring its generative AI (genAI) to the Apple Intelligence, the Journal reported, which was citing people familiar with the matter.

Meta and Anthropic has declined to comment, while Apple did not respond immediately to requests for comment outside business hours.

The discussions have not been finalized and could fall through, the Journal reported, adding that deals with Apple would help AI companies obtain a wider distribution of their products.

The size of the potential financial windfall is unclear, but the talks involved AI companies selling premium subscriptions to their services through Apple Intelligence, the report said.

AI search startup Perplexity has also been in discussions with Apple about bringing its generative AI technology to Apple Intelligence, a source familiar with the matter told Reuters.

Apple announced a long-awaited AI strategy this month, saying it would integrate new Apple Intelligence technology across its suite of apps, including Siri, and bring ChatGPT to its devices while signalling that it plans to differentiate itself from rivals Microsoft and Google by placing privacy "at the core" of its features.