Newspaper slams Microsoft for 'significant reputational damage' by AI-generated poll

Microsoft has launched a probe after a leading UK-based newspaper slammed the tech giant for an AI-generated poll on one of the news articles. 

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The poll ran within Microsoft's curated news aggregator platform Microsoft Start. 

The report was on Lilie James, a water polo coach who was found dead with serious head injuries at a high school in Sydney, Australia.

The Guardian Media Group accused Microsoft of causing "significant reputational damage" with an AI-generated poll, and on Tuesday, it asked the tech giant to take responsibility for the poll publicly.

In a statement to Axios on Wednesday, Microsoft said that a "poll should not have appeared alongside an article of this nature, and we are taking steps to help prevent this kind of error from reoccurring in the future".