Meesho records nearly 87.6 Lakh orders on day 1 of 5-Day festive sale

Softbank-backed e-commerce firm Meesho on Saturday said it registered around 80 percent jump in the business with close to 87.6 lakh orders on Friday, the first day of its five-day festive season sale.

Tier 2, 3 and 4 cities accounted for around 85 percent of orders on day one, the company said in a statement.

The company said that it has received orders from deep corners of the country such as Jamnagar, Alappuzha, Chhindwara, Davengere, Hassan, Gopalganj, Guwahati, Siwan, Thanjavur and Ambikapur.

Fashion, beauty & personal care, home & kitchen, and electronic accessories were the top-selling categories on day one, while consumers bought everything from sarees to analogue watches, jewellery sets, mobile cases and covers, Bluetooth headphones, choppers and peelers in record volumes to fulfil their festive shopping aspirations, the company said.