In India, Lamborghini boasts its best-ever sales result
Lamborghini began 2021 with the goal of bettering its best-ever performance in the country, which it achieved in 2019 when it sold 52 units
On January 19, Automobili Lamborghini declared its best-ever sales record in India, with 69 vehicles sold, an increase of 86 percent over 2020. According to officials, the Italian super-luxury manufacturer began 2021 with the goal of bettering its best-ever performance in the country, which it achieved in 2019, when it sold 52 vehicles.
In addition, the company announced that it delivered an all-time high of 8,405 cars worldwide in 2021. Due to a defined and supervised growth strategy, sales increased by 13% over 2020. In 2020, the company, which sells a range of super-luxury cars in India starting at Rs 3.16 crore, sold 37 units.
Commenting on the performance, Automobili Lamborghini Chairman and CEO Stephan Winkelmann said, "This record has confirmed four factors for us - the solidity of our strategic plan, our brand's outstanding international reputation, the competence and passion of our people, and the exceptional professionalism and dynamism shown by our 173 dealers in 52 markets, who have continued for invest alongside us at a challenging, uncertain lime."
In the Asia Pacific region, China, which has grown to become the company's second-largest market, sold 935 cars, up 55 percent, while South Korea sold 354 cars, up 17 percent, and Thailand and India sold 75 and 69 cars, respectively, up 32 percent and 86 percent. "The remarkable performance of the four markets comprise 63 percent of the total cars delivered within the Asia Pacific region in 2021," Automobili Lamborghini said.
Despite the obstacles provided by the global pandemic, Automobili Lamborghini Asia-Pacific Regional Director Francesco Scardaoni described 2021 as "an extraordinary year" for Lamborghini in the Asia Pacific region. "This year, we will continue to introduce an exciting range of Lamborghini models as well as bringing unparalleled driving experiences to our discerning clients and enthusiasts," he added.
In terms of individual markets, the United States maintained its lead in 2021 with 2,472 units, an increase of 11%, while China jumped to second position with 935 units, followed by Germany with 706 units, an increase of 16%, and the United Kingdom with 564 units, an increase of 9%. "There was also an increase in the figures for Lamborghini's home market of Italy, where 359 cars were delivered in total, a growth of 3 percent," it added.
"There was also an increase in the figures for Lamborghini's home market of Italy, where 359 cars were delivered in total, a growth of 3 percent," it added.
With 5,021 units delivered, the company's super-luxury SUV Urus topped the charts in terms of models. The Huracan, powered by a V10 engine, came in second with 2,586 units. In addition, 798 Aventadors (V12 type) were delivered around the world, according to the firm. The company stated its sales outlook is positive for the new year, thanks to a large order portfolio that currently covers almost all of the output scheduled for 2022.
Over the next 12 months, Lamborghini expects to reveal four new vehicles. "We are stronger than ever as we prepare to embark on a period of profound transformation and move towards an even more sustainable future. In 2022 we'll be doing our utmost to consolidate the current results and get ready for the arrival of our future hybrid range from 2023 onwards," Winkelmann added.
