Google launches new program to empower local news publications in India
The program aims to empower publishers with various tools and best practices to enhance their user experience and revenue generation on the web.
Google has announced a new initiative to help local news publishers in India improve their digital operations and reach more readers.
The Google News Initiative (GNI) Indian Languages Program is a comprehensive initiative that will provide training, technical support, and funding to small and medium-sized news organisations that produce original news in nine languages, including English, Hindi, Kannada, Tamil, Telugu, Bengali, Malayalam, Gujarati, and Marathi.
The program aims to empower publishers with various tools and best practices to enhance their user experience and revenue generation on the web.
It will include scaled inspiration series and virtual workshops on topics such as Core Web Vitals, website optimisation, News Consumer Insights (NCI), YouTube, and more.
Selected publishers will also undergo a diagnosis process to assess their page speed, core web vitals performance, and other relevant parameters.
Additionally, some publishers will benefit from dedicated consultations and technical implementation support to improve their user experience.
The GNI Indian Languages Program is open for applications till June 30, 2023. Eligible applicants must be small or medium-sized Indian language news organisations that have an operational website, a minimum of 12 months of continuous operation, and at least 50 full-time employees.
Applications will be evaluated by the Google Project team and external advisors. Interested news organisations can apply for the program on the GNI website.
