Apple is letting online customers videocall specialists for a more personal shopping experience

Apple launched Shop with a Specialist over Video, a new live shopping experience on apple.com for customers in the U.S. Shop with a Specialist over Video connects customers looking to purchase iPhone with a retail team member via a safe and secure, one-way video shopping session.

With this new service, customers can browse the latest models, explore new features, and learn about Apple Trade In offers, carrier deals, switching to iOS, and various financing options.

Customers can visit apple.com/shop/buy-iphone, and in just a few clicks, instantly connect with an Apple Specialist for world-class service and expert advice on selecting the best iPhone model.

Once connected, customers can compare features, colors, sizes, and find the best deal through the Apple Trade In program or their carrier.

The beautifully designed and durable iPhone 14 and iPhone 14 Plus, available today in an all-new yellow, feature an impressive dual-camera system, the powerful A15 Bionic chip, and all-day battery life, with iPhone 14 Plus offering the longest battery life of any iPhone ever.

Both models also offer groundbreaking safety capabilities such as Crash Detection and Emergency SOS via satellite,1 allowing users to get the help they need even when no cellular or Wi-Fi service is available.

iPhone 14 and iPhone 14 Plus are available in midnight, starlight, (PRODUCT)RED, blue, purple, and the new yellow for $799 and $899. Customers in the U.S. can get up to $600 in credit toward iPhone 14 when they trade in iPhone 11 or later2 from apple.com/store using Shop with a Specialist over Video, in the Apple Store app, and at Apple Store locations.

Shop with a Specialist over Video is available to customers in the U.S. from 7 a.m. to 7 p.m. PT every day on apple.com/shop/buy-iphone. During the session, an Apple team member will be on camera sharing their screen, but they will not be able to see the customer.

If customers find that a session is unavailable or access the page after hours, they can contact a Specialist over the phone or via chat 24 hours a day.

Apple makes it simple and easy for customers to explore the latest products and accessories, connect with expert team members, or learn new skills with programs like Today at Apple.

Whether in person, online, over video, or via personalized recommendations on the Apple Store app, Apple team members can help customers select the device and financing option that is right for them.