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Adobe Inc. is rolling out its AI video product much more slowly than OpenAI’s rival Sora service, fueling concerns that the creative software company is falling behind.
Two months after Adobe announced a browser-based tool that could generate videos from prompts or images using generative artificial intelligence, the product remains in limited testing, only accessible by a handful of creators who have agreements with the company.
Sora, meanwhile, was made available to a wide audience this week.
The company, which releases quarterly earnings Wednesday, announced the product as part of its Firefly family of AI features during its annual user conference in early October.
An Adobe spokesperson said Tuesday that the company will expand availability in the weeks and months ahead.
On Monday, OpenAI made its video-generating model Sora available to those already paying for its chatbot ChatGPT. This full release comes nearly 10 months after the startup first publicly previewed the technology.
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