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Meta report: AR, social media and influencers drive beauty and fashion purchases in India
21 Nov 2023 12:47 PM GMTThe beauty report indicates a major shift in post-pandemic buying habits, with 68% favoring online purchases a 15% increase from pre-Covid
Social media amplifies AR's influence on beauty and fashion purchases in India: Study
20 Nov 2023 10:47 AM GMTThe findings are from a Meta-commissioned online study by consumer insights platform GWI across internet users in India
