Musk plans to change how news is shared on X

Elon Musk is looking to change the format of link posts on X, formerly Twitter.

With the change, news articles shared on the platform will no longer display the headlines from articles, instead will only include the lead image and the web link.

Publishers, however, can add their own texts when posting the links which will have to be typed in manually, and images will continue to serve as a link to the article, a report from Fortune said.

The move to change the format appears to be an effort to force journalists to write articles directly on X.

Since Tesla CEO Musk acquired Twitter, the platform has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees.

The move comes as Twitter's newly named CEO, Linda Yaccarino, an advertising veteran from NBCUniversal, is about to take the helm at the social media platform.