More

    Spain resumes cinema Theatres after a long shutdown

    Must Read

    Four rescued from debris after under construction building collapsed in Vadodara

    Four casualties recovered by the Vadodara Fire Brigade after a new under construction building collapsed in Bavamanpura...

    28 September – Know your today’s horoscope

    Aries:Realize that self trust is the essence of heroism as you fight with your prolong illness. Be...

    Covid 19 cases reached 11563 in Vadodara after 121 new cases on Monday

    Total 161 discharged from hospital taking the total to 9796 Covid 19 cases in...

    Sequels released now bigger hit than first part

    The pandemic and the consequential lockdown around the global, hit the entertainment industry as cinema theatres were shut and all production work comes to a halt. After a long shutdown Spain resumed theatre visits and opened its doors to theatre-goers. As a great news for big-screen entertainment in India, and the rest of the world, the sequel of a Spanish film has done 8% better business so far during the pandemic times from the film’s first part released last year.

    The sequel in question is titled Padre No Hay Más Que Uno 2 (Father There Is Only One 2) and it is produced by Sony Pictures International Productions and Bowfinger. It is a family comedy sequel of a film released in 2019. The first part had grossed $15.9 million whereas the sequel, which opened on 29th July, could end up at over $17 million.

    Taking Spanish industry’s example, Industry’s trade expert Komal Nahta predict his views about Indian entertainment industry business. He shares, “If the same public sentiments were to be replicated in India when cinemas reopen, it would come as a lesson to all those Bollywood producers who rushed to premiere their films on OTT platforms, mainly on Amazon Prime, Disney+ Hotstar and Netflix. The example of Spain might prompt them to think that they erred in hurrying to release their films, bypassing theatrical release.”

    Interestingly, the number of cinemas currently open in Spain is 376 while for the original film, there were 539 cinemas. In other words, the sequel has done better than the first part, with 30% lesser cinemas, that too, with capacity restrictions ranging from 30% to 80% levels. It may also be mentioned here that Spain had one of the strictest lockdowns in Europe.

    Opinion has been divided about whether people will return to cinemas once they reopen. The Spanish example gives hope that people all over the world are waiting to savour the cinemas, after the long instated pandemic lockdown. Hollywood studio Disney just recently announced that its multi-million dollar extravaganza, Mulan, would premiere on its OTT platform, Disney Plus.

    Talking further on this particular case, Nahta shares, “It may be mentioned here that spurred on by the desire to help cinemas, producer Gutiérrez approached Comscore and its London-based partner, Gower Street, to do a study on the implications of releasing the film in July/August. The film was earlier scheduled to hit the screens on 7th August but its release was advanced to 29th July. Comscore and Gower Street predicted, in the midst of great uncertainty, that it would be ideal to release the sequel in cinemas. Bowfinger’s Gutiérrez and Sony decided to go with the findings of the study, and the rest, as they say, is history.”

    Definitely, the divide of opinion on OTT vs Theatres continues but this Spanish example stands as a hopeful example for all of us wanting to swarm the theatres, once the cinemas reopen. 

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Latest News

    Punjab CM Amarinder Singh holds sit-in protest against farm bills at Bhagat Singh’s village

    Punjab chief minister Captain Amarinder Singh held a sit-in protest against the farm laws at Khatkar Kalan...

    28 September – Know your today’s horoscope

    Aries:Realize that self trust is the essence of heroism as you fight with your prolong illness. Be careful not to get roped...

    Covid 19 cases reached 11563 in Vadodara after 121 new cases on Monday

    Total 161 discharged from hospital taking the total to 9796 Covid 19 cases in Vadodara reached 11563 mark after...

    School children participated in virtual seminar on “Rabies Education”

    In observation of World Rabies Day, Humane Society International/India, an animal welfare organisation, with Global Alliance for Rabies Control (GARC) organised 9...

    Dedication in duty by Gram Sevak Janaki Joshi

    Provide information about free umbrellas to farmers through Broadcast Group Janaki Joshi has been faithfully performing her duty...

    More Articles Like This

    - Advertisement -