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In India, to change a company’s legal name, owners must receive shareholder approval, followed by filings with the RoC and clearance from the central government.
This move mirrors Zepto's competitors who rebranded either ahead of IPOs or as their platforms began to diversify.
Swiggy, which operates in the same food and grocery delivery space, rebranded its legal entity from Bundl Technologies Private Limited to Swiggy Private Limited prior to filing for its IPO in February 2024.
Zomato also changed its corporate name to Eternal Limited, although it clarified that the brand and app identity remained unchanged.
Founded in 2021, Zepto has quickly risen to prominence in the hyper-competitive 10-minute delivery segment.
The company also moved its headquarters to India from Singapore, a move that was officially completed in January of this year. All these steps come as the quick-commerce platform is reportedly preparing for an IPO in the near future.