Report: Product prices on Flipkart Minutes are 10% lower than Blinkit

The price of products are about 10 percent lower on Flipkart Minutes, the latest entrant in the quick commerce space, when compared with Blinkit, the current market leader, according to analysts at UBS.

Launched in August in select areas of Bengaluru, Flipkart Minutes is leveraging introductory discounts, a common strategy among new entrants like Open Network for Digital Commerce (ONDC), Amazon, Ola, and Swiggy to build demand and secure customer loyalty. 

Companies that follow this strategy rein in discounts after they find a footing and have a sizable user base.

For Flipkart, entering quick commerce, with Minutes, is much easier now that there are enough players and the industry is about three-and-a-half-years old.

As the quick commerce industry gets more competitive, differentiated product pricing is a key metric for newcomers like, Flipkart Minutes, to stand out from the incumbents, such as Blinkit, Swiggy Instamart, Zepto and Big Basket, and pull customers away from other platforms.