Reliance Consumer takes soft drink brand Campa Cola to UAE market

Reliance Consumer Products Ltd, the FMCG arm of Reliance Industries, on Tuesday announced the launch of its soft drink brand Campa Cola in the UAE at the ongoing Gulfood, the world's largest F&B sourcing event.

Campa Cola, which has disrupted the Indian beverages industry, is being launched in the UAE with partner Agthia Group, one of the region's leading food & beverage (F&B) companies, according to a joint statement.

Reliance Consumer Products Ltd (RCPL) entered into the soft drink market after acquiring Campa Cola in 2022 and later reintroduced it in 2023.

RCPL COO Ketan Mody said the launch of Campa Cola will introduce a new wave of fans across all consumers in the UAE and spark nostalgia amongst Indian expats connecting them to their roots. Gulfood 2025 is being held from February 17-21.

Agthia Group PJSC is a Abu Dhabi-based locally listed F&B company. It is a part of ADQ, one of the region's largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi's diversified economy.