Oyo renames parent entity Oravel Stays to Prism to unify global brands

IPO-bound Oyo's parent entity, Oravel Stays, will now be called Prism to serve as the umbrella entity for all its businesses and bring together various brands of the global travel tech platform.

In a letter to shareholders sent by Oyo, accessed by PTI, Chairman of the Board and founder Ritesh Agarwal mentioned that Oravel Stays will launch Prism Life, in short Prism, as its new corporate identity.

He further shared that the transition to Prism marks the establishment of a clearer and more future-ready corporate architecture, designed to align the company's expanding portfolio with its strategic vision.

The new corporate name Prism was chosen following a global public naming competition that attracted more than 6,000 submissions.

Founded in 2012 by Agarwal, Oyo serves more than 100 million customers across over 35 countries.

The group's portfolio spans hotels under the brands like Oyo, Motel 6, Townhouse, Sunday and Palette.

In the vacation homes segment, it operates various brands, such as Belvilla, DanCenter, CheckMyGuest, and Studio Prestige.

The extended stay category is represented by Studio 6, acquired through G6 Hospitality in the US.

Additionally, the portfolio encompasses workspaces and celebration spaces, offered through Innov8 and Weddingz.in. The group also offers hospitality technology solutions, including AI-driven partner tools and data science platforms.