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With this price cut, Amul Gold (1L) will now cost Rs 65, Amul Tea Special (1L) will be priced at Rs 61, and Amul Taaza (1L) will retail for Rs 53.
The price reduction comes as Gujarat’s dairies are experiencing a surplus of milk, and several member unions of GCMMF have lowered the prices they pay to dairy farmers.
While the company hasn’t detailed the exact reasons behind this move, experts see it as a strategic step to stay ahead in the competitive dairy market, benefiting consumers in the process.
This price cut will provide relief to customers while strengthening Amul's position in the market. However, there will be no changes to prices of other products or packaging