Amazon launches 10-minute delivery in Delhi, expands quick commerce play

Amazon has rolled out its 10-minute delivery service, Amazon Now, in New Delhi—marking a major step forward in its quick commerce ambitions.

New Update
Amazon launches 10-minute delivery in Delhi, expands quick commerce play
Amazon has rolled out its 10-minute delivery service, Amazon Now, in New Delhi—marking a major step forward in its quick commerce ambitions.
Advertisment
1/38
2/38
3/38
4/38
5/38
6/38
7/38
8/38
9/38
10/38
11/38
12/38
13/38
14/38
15/38
16/38
17/38
18/38
19/38
20/38
21/38
22/38
23/38
24/38
25/38
26/38
27/38
28/38
29/38
30/38
31/38
32/38
33/38
34/38
35/38
36/38
37/38
38/38

The launch comes after a successful pilot in three Bengaluru pin codes last month, according to a report by sources.

 With this move, Amazon enters direct competition with India’s leading quick commerce players—Zomato-owned Blinkit, Swiggy’s Instamart, and Zepto—who currently dominate the sub-15-minute delivery market.

 These platforms offer a wide range of essentials, from groceries and fresh produce to gadgets and cosmetics.

 Traditionally known for same-day or next-day deliveries, Amazon’s foray into 10-minute logistics reflects a larger pivot to meet shifting consumer expectations and tap into the growing demand for near-instant service among urban shoppers.

The company officially launched Amazon Now in Bengaluru in June and is now expanding it to a large section of western Delhi. A full-scale launch across the capital is expected soon.

Latest Stories