Unmarried couples no longer welcome in this city

Travel booking major OYO has launched a new check-in policy for partner hotels, starting from Meerut, introducing guidelines effective this year whereby unmarried couples will no longer be welcome to check in.

Under the revised policy, all couples will be asked to present valid proof of relationship at the time of check-in, including for bookings made online.

OYO has empowered its partner hotels' discretion to decline couple bookings based on their judgment, aligning with local social sensibility, the company said.

OYO has given the directive to its partner hotels in Meerut to ensure this with immediate effect. Based on ground feedback, the company may expand this to more cities, people familiar with the policy change said.

The initiative is a part of OYO's programme to transform outdated perception and project itself as a brand providing safe experience for families, students, business, religious and solo travellers, the company said.

Additionally, the programme aims to encourage longer stays and repeat bookings, enhancing customer trust and loyalty.