Switzerland accelerates eco-tourism growth, forecasting billion-dollar industry by 2035

As travelers become more eco-conscious, Switzerland’s commitment to preserving its natural beauty and cultural heritage through government policies, eco-certified accommodations, and nature-based activities has positioned the country as a leader in responsible tourism. m

This combination of increasing consumer awareness and strong institutional support is fueling the market’s robust growth, which is expected to reach $31 billion by 2035.

The responsible tourism market in Switzerland is on track for significant growth over the coming decade, with its value forecasted to rise from USD 20.7 billion in 2025 to approximately USD 31.1 billion by 2035. 

This growth signals a consistent compound annual growth rate (CAGR) of 4.1%, highlighting a surge in demand from both international and local travelers who seek sustainable, ethical, and environmentally conscious travel experiences within the Swiss Alps and beyond.

As global travelers become more environmentally and socially aware, Switzerland’s responsible tourism industry is benefiting from this shift.

Visitors increasingly prioritize low-impact travel options that offer authentic cultural encounters and preserve the country’s breathtaking natural environments.

This expanding market is propelled by a combination of supportive government policies, an increase in eco-certified accommodations, and a rising preference for nature-focused activities that safeguard Switzerland’s pristine landscapes.