ixigo sees 2.6X Surge in Travel Bookings for Maha Kumbh 2025

ixigo’s microsite serves as a one-stop platform offering essential information on logistics, rituals, activities, and more, making it easier for participants to navigate the event.

New Update
ixigo sees 2.6X Surge in Travel Bookings for Maha Kumbh 2025

ixigo, India’s leading online travel agency catering to the Next Billion Users, has introduced a comprehensive microsite to assist travellers, pilgrims, and devotees in planning for Maha Kumbh 2025, taking place in Prayagraj from January 13 to February 26, 2025.

Advertisment

The world’s largest spiritual gathering, Maha Kumbh attracts millions of visitors from across the globe.

ixigo’s microsite serves as a one-stop platform offering essential information on logistics, rituals, activities, and more, making it easier for participants to navigate the event.

The guide provides an all-in-one solution for booking hotels, tents, flights, trains, and buses, allowing travellers to plan their journeys seamlessly.

The site also features detailed information on key events, such as the auspicious bathing dates, ensuring devotees do not miss the festival’s most significant moments. 

Powered by ixigo’s AI-driven PLAN tool, the microsite offers tailored itineraries, including options for heritage walks, family-friendly activities, and visits to photogenic spots. Visitors can also explore Prayagraj’s spiritual and cultural landmarks through immersive videos showcasing must-visit temples and local food trails.

With the approach of Maha Kumbh 2025, ixigo has seen a significant surge in bookings, with a 2.6x increase in flight and train reservations to Prayagraj and surrounding areas.

Flight bookings to Prayagraj have risen by 162per cent year-on-year, while bookings to nearby airports in Varanasi and Lucknow have grown by 127 per cent and 42 per cent, respectively.

Latest Stories