Hyundai launches Samarth Campaign; fostering inclusivity for people with disabilities
Through this initiative, Hyundai aims to help create a more aware and sensitized society towards people with disabilities in India
Hyundai Motor India Ltd. (HMIL) has launched ‘Samarth’ initiative for the awareness and enablement of people with disabilities in India.
The initiative is aligned with Hyundai’s global vision of ‘Progress for Humanity’ that aims to enable an inclusive, progressive world through the power of mobility.
Through this initiative, Hyundai aims to help create a more aware and sensitized society towards people with disabilities in India.
With over 26.8 million differently abled people in India, Hyundai understood the need for creating awareness in the society towards disabilities.
With the launch of ‘Samarth’, Hyundai Motor India is India’s first automobile company to launch an inclusive mobility project at a mass scale.
Hyundai will partner with NGOs and media network to create a mass movement while also aligning Hyundai dealerships and network to become more inclusive.
With technology, partnerships, product innovations, and storytelling, ‘Samarth’ aims to turn the world into a level-playing field for all.
Hyundai Motor India Foundation (HMIF) (CSR arm of Hyundai Motor India) in partnership with GoSports Foundation are starting an exclusive program to provide holistic support to para athletes in India.
The program will support athletes in both team sports and individual sports to promote inclusivity, foster a culture of innovation and bring impact in the parasports ecosystem to inspire the nation.
HMIF is also partnering with Samarthanam Trust for the Disabled and will support differently abled individuals with assistive devices.
Along with this, HMIF & Samarthanam will create a program which will utilize blind cricket as a platform in pursuit of physical & social development of the visually impaired in India.
Through this partnership HMIF will support visually impaired cricketers by organising various training camps for grass root and national level visually impaired cricketers.
The program will also organise International Bilateral series for national Blind cricket team giving them bigger platforms to showcase their talent.
