EaseMyTrip opens doors to early-stage travel businesses

EaseMyTrip, a leading Indian online travel platform, has announced the launch of EaseMyTrip 2.0 an initiative aimed at creating scalable, collaborative ventures across India’s travel and adjacent lifestyle sectors.

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EaseMyTrip opens doors to early-stage travel businesses

The move signals a major strategic shift as the company expands its role from being a service provider to becoming a platform for enabling entrepreneurship at scale.

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Spearheaded by Chairman and Founder Nishant Pitti, EaseMyTrip 2.0 is positioned as a growth accelerator that diverges from traditional investment models.

The company plans to invest in early to mid-stage businesses by acquiring up to 49% equity—ensuring that founders retain full operational control while benefiting from EaseMyTrip’s technological, marketing, and distribution ecosystem.

The company is inviting applications from entrepreneurs in sectors ranging from domestic and international tourism to education-related travel, religious tourism (including Ayodhya and Kedarnath), MICE, luxury experiences, chartered flights, and last-mile mobility services.

Beyond travel, EaseMyTrip 2.0 will also explore investments in adjacent areas such as wellness and preventive healthcare, EMI-based travel finance products, concierge services, airport lounge access, and experiential add-ons like curated gifting solutions.

Founded in 2008, EaseMyTrip has grown into a dominant travel platform, known for its zero-convenience-fee model and consistent profitability.

With a user base exceeding 26 million, this new initiative is set to redefine the company’s trajectory by aligning it with India’s evolving entrepreneurial and consumer landscape.

 

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