Farmley unveils ‘Healthy Ko Rakhe Healthy’ campaign with Rahul Dravid

Retail giant Farmley has launched its latest campaign "Healthy Ko Rakhe Healthy," featuring former Indian Cricket Captain and brand ambassador Rahul Dravid advocating for the immediate adoption of unadulterated and high-quality dry fruits and nuts to promote a healthier way of living.

The digital film showcases Rahul Dravid playfully tossing a cricket ball to a child, symbolizing the various stages of dry fruit adulteration.

From being dipped in water to deceptive practices like weight increase, artificial coloring, and polishing, the ball represents the challenges faced by consumers. Dravid intervenes at the last moment, preventing the child from receiving the compromised ball, emphasizing the importance of authenticity.

The video concludes with Rahul Dravid endorsing Farmley's commitment to delivering the finest quality products directly to customers by eliminating middlemen. Farmley prioritizes customer satisfaction and implements stringent quality control measures, ensuring that its dry fruits meet the highest standards of authenticity and purity.

Farmley boasts an extensive range of over 100 products, including everyday dry-fruit essentials, trail mixes, and healthy snacking options, as well as innovative offerings like a dessert range derived from dry fruits and pasta made from makhanas.

With meticulous selection processes and rigorous quality checks, Farmley ensures that only the freshest and finest products reach their customers.

By establishing direct relationships with more than 5000 trusted farmers and producers, the brand promotes fair trade practices and eliminates middlemen from the supply chain.