Spain's Tendam forges alliance with Myntra to expand presence in India's fashion landscape

Tendam, one of Europe’s leading Omni-channel specialist fashion groups, has announced a strategic collaboration with Myntra, one of India's leading platforms for fashion, beauty, and lifestyle, to enter and expand in India, one of the world's fastest-growing markets.

The collaboration with Myntra, one of the choicest destinations for international brands to tap into India’s burgeoning base of fashion-forward customers, will provide Tendam and its brands with progressively greater visibility and exposure to customers in India, one of today's most relevant and fastest growing markets.

Lingerie brand Women'secret is the first of Tendam's flagship brands to be available on Myntra in India. In addition, Tendam will reinforce this market presence with the opening of two franchised stores in Pune’s Phoenix Mall of the Millennium and Ludhiana’s Silver Arc Mall in January 2024 and plans to grow sustainably in India with the aim to open 20 stores over the next three years.

This strategic move strengthens the presence of Tendam's brands in India and confirms the company’s strong international growth prospects, following an expansion strategy with expert retail partners who bring first-hand market knowledge, experience, and professionalism.

Myntra’s pioneering omni-channel technology is leveraged by 5600 stores across various brands, serving 140+ cities.