Report: Aditya Birla Fashion and Retail in advance stages to acquire Wrogn

Aditya Birla Fashion and Retail is in discussion with Universal Sportsbiz (USPL) to acquire Virat Kohli owned apparel brand Wrogn, said a report by IndiaRetailing.

As per the report, USPL has been actively seeking a buyer for Wrogn.

The company has had discussions with with potential suitors such as Dream 11 and Mukesh Bansal, founder of Myntra. 

USPL brands including Wrogn and Single are present in 144 cities across the country.

Recently, ABFRL acquired 51 per cent stake in ethnic-wear retailer TCNS Clothing, which owns brands such as W, Elleven and Aurelia.

ABFRL sells its brands through 28,500 multi-brand outlets and operates around 3,500 stores.