Rareism, women’s fashion brand expands with third outlet in Hyderabad

Rareism, the women’s fashion brand by Bengaluru-based fashion retailer The House of Rare, has opened its third outlet in Hyderabad. The launch was attended by actor Sreeleela.

The opening of the new outlet marks a milestone for the brand, as it takes the total store count to 30 across India. 

The 650 sft store is designed to provide a unique shopping experience for women, offering them an extensive collection of fashion-forward clothing that caters to their diverse needs and preferences, a press release said.

Rareism is a brand known for its desk to dinner approach, and the new outlet is expected to further strengthen its presence in the market. The brand is a subsidiary of Radhamani Textiles Pvt Ltd.