Raghavendra Rathore becomes the first designer to launch NFTs to support a cause

Raghavendra Rathore is the first designer to turn his own art into non-fungible tokens(NFTs) using special blockchain technology. Rathore studied robotics, building electrical circuits with human-like sensors.

A decade later, he and his colleagues created one of India's first apps, iCarbon, a smart carbon footprint calculator that provided links to minimise an individual's carbon footprint by promoting tree planting. He has always been at the crossroads of art and technology. Apart from that, he has also designed an NFT based on the Raghavendra Rathore Jodhpur brand, which will also be up for sale.

A significant portion of profits from the venture will be utilised for the designer's non-for-profit organisation to help and empower the lives of communities through mentorship programs, cultural experiences and scholarship opportunities. For the first time ever, these NFTs are being created to raise awareness for the initiatives of the designer's NGO, Raghavendra Rathore Foundation (RRF).