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Mary Quant, the designer who defined 60s fashion, dies at 93

Quant helped popularise the miniskirt and the innovative tights and accessories that were an integral part of the Swinging 60s look

Mary Quant, the designer who defined 60s fashion, dies at 93
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British designer Mary Quant, known for creating colourful, sexy miniskirt, has died. She was 93.

Her family said she died “peacefully at home" in Surrey, southern England, on Thursday, according to a report.

Quant helped popularise the miniskirt and the innovative tights and accessories that were an integral part of the Swinging 60s look.

She also created dresses and other simple mix-and-match garments that had an element of whimsy, said the report.

Quant was also an astute businesswoman and one of the first to understand how branding herself as a creative force could help her sustain her business and branch out into new fields, like cosmetics, he said.

Alexandra Shulman, former editor-in-chief of British Vogue, wrote on Twitter: “RIP Dame Mary Quant. A leader of fashion but also in female entrepreneurship - a visionary who was much more than a great haircut."

Quant was perfectly positioned to capitalize on the “youthquake" of the 1960s. She sensed that the days of exclusive salons were numbered, and thought that even the great Parisian designers would follow ready-to-wear trends, said report.

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