Kamal Haasan introduces new Khadi line of clothing

South Indian megastar Kamal Haasan recently launched his own clothing label, and on the occasion of Republic Day, he made a global pitch for the says khadi, a hand-spun and woven natural fibre cloth promoted by Mahatma Gandhi during the freedom struggle.

According to the actor, who has launched Khaddar (Khadi) label, the fabric not only represents Indianness but also is a fabric for all seasons. Kamal believes that it has the potential to re-connect with people and all it would take for it to happen is a good idea to cultivate this affinity.

The actor was addressing on the sidelines of the launch of his clothing line named 'KH House of Khaddar', which went live on the occasion of the 73rd Republic Day. Breaking the stereotype around the fabric, he says, "Our first collection is not pompous. It answers questions like 'What can khadi do for style and fashion?' It can do all that linen can, and much more," IANS quoted him as saying.

The goal of KH House of Khaddar is to create a clothing line that features khadi as a textile. The stereotype of Khadi that most people have about the fabric is about to be shattered, as KH House of Khaddar intends to present it in a fashionable, cool, and modern avatar that will appeal to the country's youth. The label also aspires to uplift and improve the lives of India's handloom weavers.

Recalling the launch of the label in Chicago in Fall 2021, he said: "It is the Windy City and the temperature there can turn icy, but I could walk down the streets in a three-piece khadi outfit, and its warmth held me up. I do believe khadi is a textile for all seasons."

Commenting on the launch, Amritha Ram, designer and creative head of KH House of Khaddar, said: "I want to make sure that alongside presenting the designed element that would put KH House of Khaddar on the global map, we as a brand send out the message that we comprehensively take care of the three dimensions of sustainability: Economic Development, Social Development and Environmental Protection. That is my dream for Khadi."