Gucci Names Gyuyoung Park as Global Brand Ambassador

Gucci has tapped South Korean actress Gyuyoung Park as its latest global brand ambassador, further embracing the K-idol craze that’s sweeping through fashion.

The actress, best known for starring in a handful of South Korean hit TV shows, including the recent Netflix series “Celebrity,” centered on the lavish and fiercely competitive life of social media influencers, was among the celebrity guests at the Gucci Ancora spring 2024 show last month, the first under the lead of newly minted creative director Sabato De Sarno.

Park showed up in a tomboyish Gucci look composed of baggy denim pants and a burgundy leather overshirt with matching double-G belt, carrying a cream Gucci Bamboo 1947 handbag.

After making her acting debut in 2016 for the music video of “Crosswalk,” the lead single of South Korean singer Jo Kwon’s second solo album, Park’s career took off with a few supporting roles.