Gucci' features a tiger in its new campaign, models wear Gucci Tiger collection items and accessories
Gucci has released a campaign featuring a tiger participating in a brunch hour high tea at a retro, luxury hotel
The House presents Gucci Tiger, a wide-ranging selection of ready-to-wear and accessories for both men and women, featuring various renditions of the animal – a mainstay of Creative Director Alessandro Michele's collections and a reflection of his fascination with nature – in honour of the Year of the Tiger, which begins on February 1, 2022. The tiger is depicted against a bright backdrop of foliage and flowers in a pastel palette in a new print, which is a recreation of a late 1960s archival design by Vittorio Accornero, the artist and illustrator who designed the House's iconic Flora design.
Since February of 2020, Gucci has been a member of The Lion's Share Fund, which works to preserve natural habitats and protect endangered species. Gucci unveils an 80-piece ready-to-wear and accessory collection for men and women.
Available today on the Gucci website and stores worldwide, all-over prints of tiger and floral variations cover the majority of the ready-to-wear pieces and an assortment of accessories, including shoes, purses, bags, and silk scarfs. The Gucci Tiger and flower prints can be found on items such as the reversible bomber jacket, trucker hat, bucket hat, sweater vest, bowling shirt, silk neck bow, silk dress, an embroidered trench coat with print motif lining, watches, and wallets.
The 'Gucci Tiger' wording appears in patchwork on coats, knitwear, shirts, and jeans, among other items, in the Gucci Tiger collection. They also use a multi-colored version of the classic maxi monogram. The tiger and logo features are displayed in a variety of ways on sweatshirts and T-shirts. Several pieces in the collection have been hand-painted, or artisanal crochet and embroidery techniques have been used to create one-of-a-kind patchwork.
Gucci has released a campaign featuring a tiger participating in a brunch hour high tea at a retro, luxury hotel, while models wear Gucci Tiger collection items and accessories. The campaign is the brainchild of Michele, as creative director, and photographer and director Angelo Pennetta, who art directed the campaign film.
The Gucci Tiger collection will be accessible for as long as supplies last, as Gucci remains committed to The Lion's Share Fund and its sustainable commitments.