Flipkart clocks over 200 mn fashion products in Spring-Summer of 2022

E-commerce giant Flipkart said it recorded a sale of over 200 million fashion products across close to 19,200 pin codes.

The Spring Summer Season also played a key role for customers and sellers and saw close to 175,000 fashion sellers participating.

These sellers came from not just metros but from tier 2 and tier 3 towns as well.

Customers shopped for fashion and lifestyle products including sarees, men's t-shirts, watches, sunglasses, women's kurtis and footwear, from national, international and homegrown fashion brands.

According to the sources, this is the first time Flipkart has hit 200 million orders in the fashion category, from January to May this year, considered as the spring-summer season, surpassing the pre-pandemic sales in 2019 as the fashion segment grew rapidly for the company amid covid.

Flipkart declined to reveal the exact number of fashion products it sold during the same period in 2020 and 2021, but according to the people familiar with the development, it was considerably less due to the impact of covid-induced lockdowns.