Fashion label Verandah is India’s first brand to bag the Butterfly Mark certification for sustainable practices

In a major win for Indian luxury fashion, popular resort wear and swimwear brand Verandah has joined the ranks of luxury brands Louis Vuitton, Christian Dior, and Tom Ford Beauty to bag the Butterfly Mark certification for ‘contributing to the future of the planet’. 

An initiative by UK-based Positive Luxury, sustainability experts for the global luxury industry, the certification is awarded to brands ‘meeting higher and higher standards for people and Nature’. 

Anjali Patel Mehra, founder of Verandah  known for its hand illustrated prints, fine embroideries and sustainable fabrics says it was in 2017 that Positive Luxury approached her to consider undergoing the assessment to be considered for the certification.

After paying a nominal fee and signing up for the assessment, Anjali explains how the assessment broadly covers the categories of environmental, social, governance, and innovation and “is an extensive data backed assessment of what each brand does across all these categories”.